Started in 2009, Yunoo is a free social personal finance web-application. Yunoo provides a web-based tool that gives users smarter personal financial knowledge and a better understanding of their personal financial situation. Successfully exited in 2012 and acquired by AFAS Software B.V.

In 2009 he invested and took up an active role as CEO in a startup company called Yunoo, a social personal finance web application. Sanoma also invested in this company and in 2011 the company was exited to Afas (https://www.afas.nl/ ), (renamed Afas Personal). EXIT 2